9+ Best I-70 Drive-In Movie Theaters


9+ Best I-70 Drive-In Movie Theaters

Open-air cinemas accessible from Interstate 70 supply a singular leisure expertise, mixing nostalgia with fashionable facilities. Patrons can take pleasure in movies from the consolation of their autos, usually accompanied by concessions and specialised sound methods. For instance, a household would possibly pack snacks and drinks, tune their automotive radio to a delegated frequency, and settle in for a double function below the celebs.

These venues present inexpensive household leisure and contribute to native economies. They provide a way of neighborhood, significantly in rural areas, and characterize a resilient type of leisure that has tailored to altering applied sciences and shopper preferences. Traditionally, drive-in theaters emerged as a preferred pastime within the mid-Twentieth century and skilled a resurgence through the current pandemic as a secure, socially distanced exercise.

This text will additional discover the cultural affect, financial viability, and future prospects of those roadside points of interest alongside Interstate 70, analyzing particular areas, operational fashions, and the evolving position they play within the leisure panorama.

1. Nostalgia

Nostalgia performs a big position within the enduring enchantment of drive-in film theaters alongside Interstate 70. These venues evoke a way of easier occasions, connecting guests to previous experiences and cultural touchstones. This emotional resonance contributes to the drive-in’s continued relevance within the fashionable leisure panorama.

  • A Bygone Period of Leisure

    Drive-ins characterize a bygone period of leisure, reminding audiences of a time earlier than streaming companies and multiplex cinemas. This connection to the previous generally is a highly effective draw, providing a nostalgic escape from the current.

  • Household Traditions and Recollections

    For a lot of, drive-ins are related to cherished household traditions, reminiscent of loading the automotive with blankets and snacks for a film night time below the celebs. These shared experiences create lasting recollections that contribute to the nostalgic enchantment.

  • Traditional Americana and Roadside Tradition

    Drive-in theaters are a logo of traditional Americana and roadside tradition. Their presence alongside Interstate 70 reinforces this connection to a time of street journeys and household holidays, contributing to their nostalgic significance.

  • A Resurgence of Curiosity in Retro Experiences

    The current resurgence of curiosity in retro experiences, from vinyl data to classic clothes, has additionally benefited drive-ins. This renewed appreciation for the previous contributes to their continued recognition and reinforces their nostalgic worth.

The nostalgic ingredient related to drive-in film theaters situated alongside Interstate 70 gives a singular draw for audiences. This connection to the previous, mixed with the up to date comfort of accessible areas and fashionable facilities, creates a compelling leisure expertise that bridges generations and contributes to the drive-in’s enduring legacy.

2. Affordability

Affordability represents a big benefit for drive-in film theaters accessible from Interstate 70. These venues usually supply decrease ticket costs in comparison with conventional indoor cinemas, making them a horny leisure possibility for budget-conscious people and households. This cost-effectiveness may be attributed to a number of elements, together with decrease working prices related to open-air venues and the power to accommodate bigger teams inside a single car. For instance, a household of 4 would possibly spend significantly much less at a drive-in than at a standard theater, particularly when factoring in the price of concessions, which are sometimes extra inexpensive at drive-ins as nicely. This worth distinction may be significantly impactful for bigger households or frequent moviegoers.

The affordability of drive-in theaters has a number of sensible implications. Decrease ticket costs contribute to elevated accessibility, permitting a wider vary of people to benefit from the cinematic expertise. This accessibility is especially vital in rural communities or areas with restricted leisure choices. Moreover, inexpensive leisure choices can present a much-needed respite throughout occasions of financial hardship. The drive-in’s cost-effectiveness may also encourage extra frequent film attendance, fostering a stronger connection between audiences and the cinematic arts.

In abstract, affordability performs a vital position within the enchantment and viability of drive-in film theaters alongside Interstate 70. By providing a lower-cost various to conventional cinemas, these venues present accessible and pleasing leisure for a wider vary of audiences. This cost-effectiveness, mixed with the distinctive environment and nostalgic attraction of drive-ins, contributes to their continued recognition and their enduring presence within the leisure panorama.

3. Household Leisure

Drive-in film theaters accessible from Interstate 70 supply a singular atmosphere conducive to household leisure. A number of elements contribute to this family-friendly environment. The enclosed house of a car gives a way of privateness and permits households to customise their viewing expertise, bringing blankets, pillows, and most popular snacks. Kids can transfer round extra freely than in a standard theater, mitigating potential restlessness throughout longer movies. The informal setting additionally reduces strain on dad and mom to take care of strict silence or stillness. For instance, a household would possibly deliver alongside video games or actions for kids to take pleasure in earlier than the film begins, or enable youthful kids to sleep within the backseat through the screening. This flexibility could make a big distinction within the total enjoyment of the outing for households with younger kids.

This emphasis on household leisure strengthens the drive-in’s place within the broader leisure market. By catering to households, these venues faucet into a big demographic and foster multi-generational enchantment. This focus additionally differentiates drive-ins from different leisure choices that will not be as appropriate or inexpensive for households. Moreover, the shared expertise of watching a film collectively below the celebs can create lasting recollections and strengthen household bonds. For example, a household journey to a drive-in can develop into a cherished summer time custom, contributing to a way of shared id and connection. The drive-in’s capability to facilitate these shared experiences underscores its worth as a family-oriented leisure possibility.

In conclusion, the deal with household leisure is a cornerstone of the drive-in movie show expertise alongside Interstate 70. The distinctive atmosphere, mixed with the affordability and adaptability provided by these venues, creates a super setting for households to take pleasure in films collectively. This emphasis on household strengthens the drive-in’s market place and contributes to its enduring enchantment as a type of leisure that caters to all ages. The potential for creating lasting recollections additional solidifies the drive-in’s position as a beneficial contributor to household life and leisure.

4. Open-air Viewing

Open-air viewing is a defining attribute of the drive-in movie show expertise accessible from Interstate 70. This outside setting distinguishes drive-ins from conventional indoor cinemas, providing a definite ambiance and viewing expertise. Understanding the nuances of open-air viewing is essential to appreciating the distinctive enchantment of those venues.

  • Reference to Nature

    Watching a movie below the open sky gives a singular reference to nature. The encompassing atmosphere, from starry nights to twilight skies, turns into an integral a part of the viewing expertise. This integration of nature enhances the immersive high quality of the movie and affords a refreshing various to the enclosed atmosphere of a standard theater. The presence of pure components provides an unpredictable dimension to every go to, as climate patterns and ambient lighting can create assorted and memorable viewing experiences.

  • Enhanced Sensory Expertise

    Open-air viewing engages a number of senses concurrently. The sounds of nature, reminiscent of crickets chirping or a mild breeze rustling by means of timber, mix with the movie’s audio, making a layered auditory expertise. The open house additionally permits for a higher consciousness of ambient temperature and air motion, including a tactile dimension to the viewing expertise. This heightened sensory engagement distinguishes drive-ins from conventional theaters, the place the managed atmosphere minimizes exterior stimuli.

  • Social Distancing and Security

    The open-air atmosphere of drive-in theaters facilitates pure social distancing. Patrons stay inside their autos, minimizing shut contact with others. This inherent social distancing makes drive-ins an interesting possibility for these in search of secure leisure alternate options, significantly in periods of heightened well being considerations. The flexibility to take care of private house whereas having fun with a shared expertise contributes to the drive-in’s continued relevance.

  • Challenges of Out of doors Projection

    Whereas open-air viewing affords quite a few advantages, it additionally presents technical challenges. Ambient gentle air pollution can have an effect on image high quality, requiring brighter projection methods and bigger screens. Climate circumstances, reminiscent of rain or robust winds, may also disrupt screenings. Drive-in operators should adapt to those challenges by means of technological options and operational methods to make sure a constantly pleasing viewing expertise regardless of the unpredictable nature of outside environments.

These sides of open-air viewing contribute considerably to the distinct character of drive-in film theaters alongside Interstate 70. By embracing the outside atmosphere, drive-ins supply a singular mix of pure immersion, sensory engagement, and social adaptability. Understanding these components is essential to appreciating the enduring enchantment of this traditional leisure format and its continued relevance within the fashionable panorama.

5. Group Gathering

Drive-in film theaters accessible from Interstate 70 function distinctive venues for neighborhood gathering, fostering social interplay and shared experiences in a method that distinguishes them from conventional indoor cinemas. This facet contributes considerably to their enduring enchantment and cultural relevance, significantly in areas the place different neighborhood areas could also be restricted. The next sides discover this connection intimately.

  • Shared Public House

    Drive-ins operate as shared public areas, offering a typical floor for people from various backgrounds to come back collectively and luxuriate in a collective expertise. In contrast to the remoted nature of particular person screens and segmented showtimes in conventional theaters, drive-ins foster a way of unity by means of the shared viewing of a single movie below the open sky. This shared expertise creates a way of collective engagement and fosters a sense of neighborhood belonging.

  • Native Occasions and Gatherings

    Many drive-ins alongside Interstate 70 host neighborhood occasions past common movie screenings. These occasions can vary from swap meets and flea markets to dwell music performances and themed film nights. Such gatherings additional strengthen the drive-in’s position as a neighborhood hub, offering alternatives for social interplay and fostering native engagement. For instance, a drive-in would possibly host a traditional automotive present alongside a screening of a classic movie, attracting automotive fanatics and moviegoers alike, thus making a multi-faceted neighborhood occasion.

  • Intergenerational Connection

    Drive-ins enchantment to audiences throughout generations, offering an area the place households and people of various age teams can come collectively. The nostalgic enchantment for older generations mixed with the novelty for youthful audiences creates a singular intergenerational dynamic. This shared expertise transcends age limitations, strengthening neighborhood ties and fostering a way of continuity throughout generations.

  • Assist for Native Companies

    Drive-in theaters usually assist native companies by sourcing concessions and provides from close by distributors. This follow strengthens the native financial system and fosters a way of neighborhood interdependence. Furthermore, drive-ins can develop into locations that draw guests from surrounding areas, benefiting native eating places and companies by means of elevated site visitors and financial exercise. This symbiotic relationship between drive-ins and the encircling neighborhood contributes to their total viability and sustainability.

In conclusion, the position of drive-in film theaters alongside Interstate 70 as neighborhood gathering locations extends past their major operate as leisure venues. By offering shared public areas, internet hosting neighborhood occasions, fostering intergenerational connections, and supporting native companies, these institutions contribute considerably to the social cloth of the communities they serve. This community-centric facet strengthens their cultural relevance and ensures their continued presence as beneficial belongings within the leisure panorama.

6. Interstate Accessibility

Interstate accessibility is a vital issue within the success and viability of drive-in film theaters situated alongside Interstate 70. Handy entry from main transportation arteries instantly influences viewers attain and market potential. This accessibility facilitates journey for each native residents and people passing by means of, increasing the potential buyer base and contributing to the financial viability of those venues. The next factors elaborate on the important thing elements and implications of interstate accessibility for these companies.

  • Expanded Market Attain

    Proximity to Interstate 70 considerably expands the market attain of drive-in theaters. The freeway system gives a direct hyperlink to a bigger inhabitants base, permitting these venues to draw moviegoers from past the fast native space. This elevated accessibility broadens the potential buyer pool and permits drive-ins to faucet right into a wider market phase, contributing to increased attendance figures and elevated income potential. For instance, a drive-in situated close to an interstate exit can draw audiences from neighboring cities and cities, increasing its attain past its fast neighborhood.

  • Comfort for Vacationers

    Interstate entry enhances comfort for vacationers, making drive-in theaters an interesting leisure possibility for these passing by means of. Straightforward on-and-off entry from the freeway permits vacationers to include a film into their journey with out vital detours. This comfort can appeal to vacationers and road-trippers, offering a singular and memorable leisure expertise throughout their travels. This accessibility additionally advantages the native financial system by attracting guests who would possibly in any other case bypass the world.

  • Strategic Location Benefits

    Drive-in theaters strategically situated close to interstate exits profit from elevated visibility and signage alternatives. Excessive site visitors quantity alongside the interstate ensures higher publicity to potential prospects, enhancing model consciousness and attracting impulse visits. Clear signage and handy entry factors facilitate simple navigation for vacationers unfamiliar with the world. This strategic positioning may give drive-ins a aggressive benefit over leisure venues situated farther from main transportation routes.

  • Regional Financial Affect

    The elevated site visitors generated by interstate accessibility can have a optimistic affect on the regional financial system. Drive-in theaters appeal to guests who could spend cash at native companies, reminiscent of fuel stations, eating places, and outlets. This inflow of tourists can enhance native commerce and contribute to the financial vitality of the encircling space. The drive-in itself additionally gives employment alternatives for native residents, additional contributing to the financial well-being of the neighborhood.

In conclusion, interstate accessibility performs a pivotal position within the success and sustainability of drive-in film theaters alongside Interstate 70. By increasing market attain, enhancing comfort for vacationers, offering strategic location benefits, and contributing to the regional financial system, entry to main transportation arteries instantly influences the viability and cultural affect of those distinctive leisure venues. The strategic placement of drive-ins alongside well-traveled routes ensures their continued relevance and accessibility for a wider viewers.

7. Concessions and Facilities

Concessions and facilities play a significant position within the total drive-in movie show expertise alongside Interstate 70, contributing considerably to buyer satisfaction and income technology. These choices prolong past the core movie presentation, enhancing the distinctive enchantment of drive-ins and differentiating them from conventional indoor cinemas. The supply and high quality of concessions instantly affect the perceived worth and pleasure of the expertise, influencing repeat enterprise and total profitability. For instance, a drive-in providing a various menu of inexpensive snacks and drinks, coupled with clear restrooms and environment friendly service, is more likely to domesticate higher buyer loyalty than one with restricted or substandard choices.

A number of elements affect the effectiveness of concession operations inside the drive-in context. Strategic menu planning is essential, catering to various tastes and preferences whereas contemplating cost-effectiveness and logistical feasibility. Environment friendly service supply is paramount, minimizing wait occasions and making certain a clean buyer expertise. Cleanliness and hygiene inside concession areas and restrooms are important for sustaining buyer satisfaction and upholding well being requirements. Inventive promotional methods, reminiscent of bundled meal offers or themed concession choices, can additional improve income technology and buyer engagement. For example, a drive-in would possibly supply a “household enjoyable pack” together with popcorn, drinks, and scorching canines, offering a handy and cost-effective possibility for households. Equally, themed concessions tied to particular film genres or holidays can create a way of novelty and improve the general expertise.

In conclusion, the strategic administration of concessions and facilities is integral to the success and sustainability of drive-in film theaters alongside Interstate 70. By offering high-quality meals and beverage choices, sustaining clear services, and implementing environment friendly service protocols, drive-in operators can improve buyer satisfaction, generate extra income streams, and solidify their place inside the leisure panorama. Moreover, modern and responsive concession methods that adapt to evolving shopper preferences and market traits can make sure the continued relevance and enchantment of those venues within the face of adjusting leisure choices. The cautious consideration and efficient execution of those components contribute considerably to the general viability and long-term prosperity of drive-in theaters.

8. Double Options

Double options, the presentation of two movies for the value of 1, characterize a cornerstone of the drive-in movie show expertise alongside Interstate 70. This follow contributes considerably to the perceived worth proposition and shapes the distinctive leisure format provided by these venues. Analyzing the assorted sides of double options gives perception into their position in shaping the drive-in expertise and their continued relevance within the fashionable leisure panorama.

  • Worth and Prolonged Leisure

    Double options supply audiences prolonged leisure worth, offering two movies for a single admission worth. This cost-effectiveness is especially interesting to households and budget-conscious people, enhancing the drive-in’s affordability benefit. The longer leisure window additionally aligns with the drive-in’s social environment, encouraging prolonged stays and fostering a way of neighborhood.

  • Programming Flexibility and Selection

    Double options enable drive-in operators higher programming flexibility. They’ll pair complementary movies, showcase various genres, or cater to totally different viewers demographics inside a single night. This flexibility allows drive-ins to draw broader audiences and experiment with various movie mixtures, maximizing enchantment and potential income. For example, pairing a family-friendly animation with a traditional motion movie can appeal to each households and grownup audiences.

  • Thematic Pairings and Curated Experiences

    Drive-ins can make the most of double options to create thematic pairings and curated cinematic experiences. This intentional programming can improve viewers engagement by connecting movies by means of style, director, actor, or shared themes. For instance, pairing two movies from the identical director permits for a deeper exploration of their stylistic selections and thematic considerations. Such curated experiences differentiate drive-ins from conventional theaters and contribute to their distinctive programming enchantment.

  • Logistical Concerns and Operational Effectivity

    Whereas providing vital advantages, double options additionally current logistical concerns for drive-in operators. Prolonged working hours require extra staffing and assets. Programming selections require cautious consideration of viewers preferences and movie availability. The general circulate of the night, together with intermission intervals and concession gross sales methods, have to be rigorously managed to make sure a clean and pleasing expertise for attendees. Environment friendly administration of those elements is essential for maximizing the advantages of double options whereas mitigating potential challenges.

In conclusion, the follow of providing double options is integral to the id and enchantment of drive-in film theaters alongside Interstate 70. By offering prolonged leisure worth, programming flexibility, curated experiences, and a singular format, double options contribute considerably to the enduring recognition of those venues. Understanding the assorted sides of double options, together with each their advantages and operational concerns, is crucial for appreciating their position in shaping the drive-in expertise and making certain its continued relevance within the evolving leisure panorama. The continued success of drive-in theaters is determined by the strategic and efficient implementation of this distinctive programming technique.

9. Trendy Know-how Integration

Trendy know-how integration performs a vital position within the continued viability and enhanced expertise provided by drive-in film theaters accessible from Interstate 70. These technological developments handle historic challenges related to drive-ins, reminiscent of sound high quality and projection limitations, whereas additionally introducing new potentialities for buyer engagement and operational effectivity. Integrating up to date know-how permits drive-ins to compete successfully with fashionable leisure choices and cater to evolving viewers expectations.

  • Digital Projection and Enhanced Image High quality

    The transition from conventional movie projection to digital cinema has considerably improved image high quality at drive-in theaters. Digital projection affords brighter, sharper pictures with higher readability and element, enhancing the viewing expertise, particularly on bigger screens. This technological development addresses the historic limitations of movie projection, reminiscent of scratches, mud, and colour fading, leading to a extra constant and visually interesting presentation for audiences. Digital projection additionally simplifies movie distribution and reduces operational prices related to movie dealing with and storage.

  • FM Radio Sound Transmission and Individualized Audio

    Trendy drive-ins make the most of FM radio transmission for audio supply, permitting patrons to tune their automotive radios to a delegated frequency and obtain clear, high-fidelity sound instantly inside their autos. This technique eliminates the necessity for cumbersome in-car audio system, bettering sound high quality and offering a extra individualized audio expertise. FM transmission additionally reduces noise air pollution for surrounding areas in comparison with conventional speaker methods, mitigating potential neighborhood affect.

  • On-line Ticketing and Reservations

    On-line ticketing platforms and reservation methods streamline the acquisition course of and improve comfort for drive-in patrons. Clients should buy tickets upfront, choose most popular parking spots, and keep away from potential field workplace queues. This digital integration simplifies operations for drive-in administration, permitting for higher stock management and real-time attendance monitoring. On-line platforms additionally allow focused advertising campaigns and promotional affords, reaching wider audiences and growing ticket gross sales.

  • Cellular Apps and Concessions Ordering

    Cellular functions are more and more built-in into the drive-in expertise, offering a variety of functionalities, together with concessions ordering, showtime data, and loyalty applications. Patrons can browse menus, place orders instantly from their smartphones, and have meals and drinks delivered to their autos, minimizing wait occasions and enhancing comfort. Cellular apps additionally facilitate customized communication with prospects, enabling focused promotions and real-time updates relating to showtimes, climate circumstances, and particular occasions.

In conclusion, the combination of contemporary know-how is crucial for the continued success and relevance of drive-in film theaters alongside Interstate 70. By embracing digital projection, FM radio sound, on-line ticketing, cell functions, and different technological developments, drive-ins improve the viewing expertise, streamline operations, and cater to the evolving expectations of contemporary audiences. This strategic integration of know-how permits drive-ins to protect their distinctive nostalgic attraction whereas concurrently providing the comfort and high quality anticipated in up to date leisure venues. The continued adoption and adaptation of latest applied sciences shall be essential for making certain the long-term viability and continued enchantment of drive-in theaters within the face of a quickly altering leisure panorama.

Incessantly Requested Questions

This part addresses frequent inquiries relating to drive-in film theaters accessible from Interstate 70, offering readability on operational points, facilities, and normal insurance policies.

Query 1: How is sound offered at a drive-in theater?

Most fashionable drive-ins make the most of FM radio transmission. Patrons tune their automotive radios to a delegated frequency to obtain the film’s audio.

Query 2: What are the standard concession choices accessible?

Concessions range, however generally embody popcorn, sweet, smooth drinks, scorching canines, hamburgers, and different snack meals. Some areas could supply extra intensive menu choices.

Query 3: Are pets allowed at drive-in theaters?

Pet insurance policies range by location. It’s advisable to examine the particular drive-in’s web site or contact them instantly for his or her pet coverage.

Query 4: What occurs if there may be inclement climate?

Insurance policies relating to inclement climate range. Some drive-ins supply rain checks or refunds, whereas others could cancel screenings fully. Checking the particular drive-in’s coverage is advisable.

Query 5: Can one depart earlier than the double function ends?

Exiting earlier than the tip of the double function is often permitted. Nevertheless, drive-ins could have particular site visitors circulate pointers for early departures.

Query 6: Are there restroom services accessible at drive-in theaters?

Sure, restroom services are usually accessible at drive-in theaters for patron use.

This data gives a normal overview. Consulting a selected drive-in’s web site or contacting them instantly is advisable for detailed data relating to their particular insurance policies and choices.

The next part delves into particular drive-in areas accessible from Interstate 70, offering detailed profiles of their distinctive choices and facilities.

Ideas for an Pleasing Drive-In Expertise Alongside Interstate 70

Cautious planning enhances the drive-in film expertise. The following pointers guarantee a snug and pleasing go to to open-air cinemas accessible from Interstate 70.

Tip 1: Arrive Early

Arriving early secures a fascinating parking spot, particularly for common screenings. Early arrival additionally gives ample time for buying concessions and settling in earlier than the present begins. That is significantly vital throughout peak season or for particular occasions.

Tip 2: Test the Drive-In’s Web site for Particular Insurance policies

Every drive-in maintains particular insurance policies relating to pets, outdoors meals and drinks, and acceptable car varieties. Reviewing these insurance policies upfront ensures a clean and hassle-free expertise.

Tip 3: Pack Appropriately

Bringing blankets, pillows, and bug repellent enhances viewing consolation, particularly throughout night screenings. Layered clothes accommodates fluctuating temperatures. Moveable chairs present extra seating choices outdoors of autos, if permitted.

Tip 4: Optimize Car Audio

Testing automotive radios earlier than arrival ensures correct tuning to the designated FM frequency for optimum sound high quality. Bringing a conveyable radio with recent batteries gives a backup possibility in case of automotive radio malfunctions. Adjusting car audio system for balanced sound distribution inside the automotive enhances the audio expertise.

Tip 5: Take into account Car Dimension and Parking

Bigger autos, reminiscent of vehicles or SUVs, would possibly require parking in designated areas to keep away from obstructing views for different patrons. Checking the drive-in’s parking pointers upfront is advisable.

Tip 6: Be Aware of Automotive Battery Utilization

Operating the automotive engine intermittently through the screening maintains battery cost, particularly if utilizing equipment like headlights or air-con. Turning off pointless lights and electronics conserves battery energy. Bringing jumper cables gives a precautionary measure in case of battery points.

Following these pointers enhances the general drive-in expertise, making certain a snug and memorable night of leisure. Consideration to those particulars optimizes enjoyment of this distinctive cinematic expertise.

This text concludes with a last abstract of the enduring enchantment and evolving panorama of drive-in film theaters alongside Interstate 70.

The Enduring Attraction of I-70 Drive-In Film Theaters

This exploration of drive-in film theaters accessible from Interstate 70 reveals their multifaceted nature. Affordability, household leisure, and open-air viewing mix with nostalgia and neighborhood engagement to create a singular leisure expertise. Interstate accessibility expands market attain, whereas concessions and facilities improve customer enjoyment. Double options present worth, and fashionable know-how integration ensures continued relevance in a altering leisure panorama. These elements contribute to the enduring enchantment and cultural significance of those venues.

Drive-in theaters alongside Interstate 70 characterize greater than only a nostalgic pastime; they characterize a resilient and adaptable type of leisure. Their continued success hinges on embracing evolving know-how, catering to neighborhood wants, and offering distinctive experiences unattainable in conventional cinematic settings. Additional exploration of particular person areas and operational fashions alongside this hall affords beneficial insights into the evolving panorama of leisure and the enduring attract of the drive-in expertise. Preservation and adaptation stay essential for making certain the way forward for this distinct type of leisure alongside Interstate 70 and past.